About Mint

Marketing is complex and challenging. Unfortunately, it becomes even more complicated when you try to apply standard marketing techniques to video games. Gamers are a tech savvy and demanding audience. You can’t always reach them in the way you reach other people.

Thankfully, if you want to liven up your current video game marketing tactics, you’re in the right place. On this site, you’ll be able to find tips and tricks that you won’t be able to find anywhere else.

Do you want to get coverage on major gaming sites like Polygon and Kotaku? Do you want people sharing your game on Twitter? Are you hoping to get support on a site like Kickstarter? No matter what you are looking for, we’ll work to provide you with the information you need.

The people that write for The Junior Mint have a deeper understanding of video games and the gaming community than many other marketers do. If you read our content, you’ll be able to avoid making marketing mistakes. Instead, you’ll be able to market your game in the most effective possible way.

Once you have an audience for your games, everything you do will get attention. You’ll have devoted fans that want to see what you are doing next. You’ll have sites covering your games while they are still in development. You may even have streamers and YouTubers that want to play your games for their fans.

With The Junior Mint, you’ll be able to build that audience. Don’t launch a bog-standard marketing campaign and hope for the best. Do something that is uniquely well suited to campaigning. Something like that will help you make you and your game successful.

If you want to appeal to gamers, you need to read The Junior Mint. We’ll teach you everything that you need to know.