If you are marketing video games that come out every year, and you would like to upstage your competitors, the best way to do this is through search engine optimization. If you can rank your website for your games, or even if you are an affiliate for the different video game companies if you have higher rankings you can get more traffic. For those that have never done SEO before, it’s not that hard to learn. What is difficult is putting in the time to do the work, and also going through the learning curve of understanding how and when to execute the strategies. Here are six ways that video games can get much more exposure when using search engine optimization.
A Brief Overview Of SEO Techniques
When you do search engine optimization, what you are trying to accomplish is to get your website, and all of your pages, ranking on the first page of the search engine listings. It is highly preferable to rank many of those in a number one position. Studies have shown that over 40% of all of the traffic goes to the top listing, and that’s why having multiple top positions is so important. The techniques that are used will include on-site and off-site optimization techniques. This will help you rank your main website, and all of your pages, over the next few weeks. As long as you have done your keyword research properly, you should have no problem at all because you will be targeting low competition keywords that are in high demand. Now let’s look at the six different ways that you can benefit from SEO beginning with videos.
Videos On Your Posts
The reason that this is so important with video games is that people love to share videos about the video games that they are playing. You will see people sharing videos of people moving through certain levels, and this is how they are also able to learn. These will be shared on Facebook, Twitter, and every other social media platform where videos can be shared. This will get you an extensive amount of traffic, but most importantly, you can also rank your pages for very specific keyword phrases as long as you embed that video on to that page.
Always Use Unique Content
You need to use content that is as unique as possible. For example, you should not use PLR content when you are making your website pages. You can use curated content as long as you provide a proper introduction and conclusion, and this can also help you rank in the search engines. Content is a very important part of SEO, but you also need to properly connect all of your similar website posts and pages.
Proper Interlinking Of Your Website
Another thing that you need to do is interlink your site. This means that when you create a new page, or if you make a new post, similar ones need to be interconnected by links. If you have a WordPress blog, you can use plug-ins that will do this for you as long as you are putting tags on every page and post that you make.
Use Images On Every Page And Post
Second only to videos, images play a vital role when you are trying to sell video games. People need to know what it looks like. They should also see screenshots of the different video games, and this can give them a mental picture to focus upon. They may start to see themselves playing the game by looking at these images, and subsequently look at the videos. As long as you have images on every page and post, you are going to increase your chances of ranking higher in the search engines and also making sales.
Social Media Marketing
The next thing that you need to do with social media marketing which is where you are posting a link back to your website. Every time that you make a post, you also need to make a post on your Facebook page and Twitter account. This will give you more back links and a higher probability of click through traffic.
Link Out To Other Videogame Sites
Finally, you need to link to other video game sites that are similar to your own. You do not have to link to your competitor’s websites, but if you are an affiliate, you can link to websites that are targeting the same keywords. This can give people more information, and if you do this for them, they may reward you with making a sale. At the very least, it’s going to help you rank higher in the search engine listings because outbound links to authority sites can only help your website rank higher.
These are just a few ideas to consider if you are going to do search engine optimization to get higher rankings. If you were to just use one or two of the strategies, you would definitely see an improvement in your overall positioning. However, by using all six of the strategies, you are going to help your video game website get to the top of the search engine listings. Always remember to do proper keyword research before implementing any of the strategies. If you don’t, it’s not going to matter. You need to target the right keywords, and then implement these six strategies, if you want to get a high volume of consistent and targeted SEO traffic.